Nov 14, 2012

Hangout on Air: Focusing on Your Blog's Landing Page

Per the summary:

Thanks to everyone who viewed and participated in today's Hangout about blog landing pages. If you didn't get a chance to watch it live, be sure to check out the video below.

As promised, here's a quick summary of the goals +David Kutcher mentioned during the Hangout. Before you dive into tweaks, be sure to figure out your main goals. Is it to...

1) Capture interest immediately
2) Tell the viewer what they're looking at
3) Tell the viewer how to find what they're looking for, or
4) Enable accomplishment of the goals of the visitor, but also your goals as the blog owner for the visitor?

For more information about capture, landing pages, bounce rates, and the other tangents we discussed in the Hangout, please visit these other blog articles that we've written:

Landing page fail: why I came to your site and bounced

Knowing when it's time to pull the plug on your website

Using Blogger page types to affect your blog design

Thumbnail and summary scripts for landing pages

Forget about SEO, develop a user-centric content strategy

Please give them a read, learn, take a second look at your site, and please share!

Nov 12, 2012

Hangout on Air: Friday Request Line for 11/9/2012

This week focused on reviewing four websites that were submitted to our Event page:

Would you like a review of your website? Let us know!

Nov 6, 2012

Using Blogger page types to affect your blog design

In many of our tips we recommend wrapping the Javascript code that we're providing in something called a "if statement" and a "page type"; these two structures (in the form of 2 lines of code) enable us to limit code within our template to only work on a subset of pages within the site.

For example, lets say you want our thumbnail and summary script in your site to only run on the pages where your site naturally shows multiple posts (such as your homepage or label pages); this is how we achieve that result.

This post will not be a fully exhaustive list of the different methods of identifying/using page types and all of their variations; for that I recommend this amazing resource. Instead this post will focus on the types you'll probably want to use more often within your website and how to use them.

Nov 5, 2012

Featured Blogger Site: Our own Confluent Forms LLC!

You know the maxim that the cobbler's children have no shoes? No longer! After years of discussing a redesign of our corporate website, Confluent Forms LLC, we have finally redesigned it. Up until today we maintained two websites, a WWW site (1 page) that was self-hosted, and a BLOG site that was a Blogger site. They looked exactly the same, but were under two different sub-domains.

They have now been joined as one site, hosted on Blogger, with a custom template design and lots of the functionality that we discuss on BlogXpertise.

Nov 3, 2012

Hangout on Air: Friday Request Line for 11/2/2012

Too much talk about SEO including a discussion on using H1, H2, and H3 elements in your Blogger template, submitting your sitemap to Google Webmaster, Authorship, and working on your homepage to create a great landing page.

Nov 1, 2012

First post variation on the thumbnail and summary script

It seems as though we're getting a bit carried away with our thumbnail and summary script... we've created another one for you! This one is also by request; the desire to have the first post on an index page behave differently that the other posts on the page which are in the standard thumbnail and summary (with the small thumbnail).