Mar 12, 2012

Tip: Better titles for your article posts and pages

One of the simplest ways you can improve your Blogger site's search engine optimization (SEO), but also the way that bookmarks display for your users is to change the way the Title of your blog is handled.

The default way that the page title of your blog is handled is:


This generally displays as "Your Blog Title" for the homepage, followed by "Your Blog Title : Page Name" for all other pages. This has a number of faults, namely:

  • Your homepage title doesn't have much of a description when shown in search engines to potential viewers
  • Lack of keywords and phrases in the title leads to poor search engine keyword rankings 
  • In bookmarks and links the unique page title is shown after the site name, so if the person has multiple links from your site they might all look the same in a list that is cut off at a certain size
You can improve the way your titles are handled by replacing the code above with the code below. By adding a brief description of your site, or your site's tagline where it says "YOUR EXTENDED DESCRIPTION", you can customize the title of your homepage.

 <b:if cond='data:blog.url == data:blog.homepageUrl'>
  <data:blog.title/> : YOUR EXTENDED DESCRIPTION
  <data:blog.pageName/> : <data:blog.title/>